Best Bank Credit Campaign
A mailing campaign to promote entrepreneurship.
To illustrate this action, i picked up a piece of wood (Jenga) as a metaphor for the entire campaign.
The main concept was a simple piece that unfolds and becomes an object. Or “idea” so simple and brilliant that it becomes an extraordinary achievement.
a chair – Ingvar Kamprad / Ikea
a window – Bill Gates / Microsoft Windows
a Paper clip – Johan Vaaler
Client Best Bank
Project Mailing Action / Credit preapproved
Art direction Catarina Alves Costa
Concept Jorge Lopes
Design Catarina Alves Costa & Jorge Lopes
Photography Jorge Lopes